Modern Channel APP
Retail
Context
Design of a mobile app for modern channel commercial executives to support their daily management activities.
The project required a deep understanding of how the channel operates — including hierarchy, client relationships, business requirements, and gaps in existing tools.
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Objective
To design a digital solution aligned with the real operational dynamics of the modern channel, addressing both executive operational needs and strategic business objectives through a clearly defined feature set.
1. Discovery & Business Understanding
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Desk research on modern channel operations
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Analysis of key metrics and KPIs
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Mapping of processes, hierarchy, and executive workflows
2. Field Research
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On-site visits to observe daily executive work
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Understanding the real context of app usage
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Observation of interactions with clients and current systems
3. Experience Definition & Synthesis
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User journey mapping
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Service blueprint development
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Definition of representative user personas
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Gap and opportunity prioritization
4. Feature Definition & UI Design
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Listing and prioritization of must-have features
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Design of main screens and key flows
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Interface development aligned with Embonor’s visual standards
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Results & Deliverables
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User journey map
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Modern channel service blueprint
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Commercial executive personas
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Prioritized key feature set
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UI design of main application screens
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